Amazon Echo Statistics By User, Website Traffic, Device Usage And Facts (2025)

Introduction

Amazon Echo Statistics: Amazon Echo is a popular smart speaker brand that has quickly become an important part of modern homes. They are primarily focused on smart speakers, home automation, and artificial intelligence (AI) voice technology.

Echo is the name of a smart speaker developed by Amazon; for example, Echo connects to the voice-controlled intelligent personal assistant service. The features of Amazon Echo include voice interaction, audio program playback (such as music, streaming podcasts, and audiobooks), maintaining to-do lists, setting alarms, and scheduling reminders.

This article presents several statistical analyses from different perspectives, based on their features, overall market, design, voice assistant performance, smart home support, pricing, and other relevant factors.

Editor’s Choice

• According to Statista reports, in 2024, approximately 61% of U.S. households owned an Amazon Echo.
• EMarketer estimates that by the end of 2025, 69.9 million American households will be using Amazon Echo.
• com shows that as of 2024, the Amazon Echo with Alexa is the most popular smart speaker in the U.S, with around 90% of users using it on mobile devices.
• Statista reports that in 2025, approximately 130 million Amazon Echos will be sold globally.
• According to Similarweb reports from May 2025, alexa.amazon.com received 454.6 thousand visits, a 6.47% decrease from the previous month.
• Amazon Echo Statistics in the same duration as above show that the United States accounted for 80.82% of the website’s total traffic, but this has increased by 52.96%.
• The website users aged 45 to 54 years captured the highest traffic share, at 22.64%.
• Amazon Echo Statistics also show that 51% of visitors to alexa.amazon.com came from direct search in May 2025.
• The Techloy report notes that Amazon Echo offers several smart speakers, with the Echo Dot being the most affordable option, typically priced between USD 30 and USD 50.

About Amazon Echo

• According to the reports of Wikipedia, Amazon Echo was launched on November 6, 2014, by Jeff Bezos (Amazon), while the parent company is Amazon Inc.
• The operating system used in the Echo is Fire OS, and the Current firmware is Fire OS 6~8.
• The main smart speaker line is Amazon Echo (Echo Dot, Echo Show, Echo Studio)
• In contrast, the voice assistant used in these devices is Alexa, part of the smart home ecosystem.
• Alexa-compatible devices (lights, plugs, thermostats, etc.)
• The total number of employees available in the company was approximately 1.5 million by 2024.

Features of Amazon Echo

• Audio Quality: Echo studio Deepbass, rich sound
• Voice Assistant: Alexa: cloud‑based with robust Skills ecosystem and high accuracy; supports multi-turn conversations.
• Smart Home Integration: Extensive compatibility with third-party devices
• Display Options: Echo Show lines offer screen sizes ranging from 5 inches to 15 inches, and include cameras (such as Zoom and Skype) and Zigbee hubs.
• Design and Aesthetics: A variety of designs and more colour choices are available
• Privacy & Security: Easy microphone control, but some concerns over data collection

Smart Speaker Brand Statistics

• According to Statista’s 2023 reports, nearly 67% of United States smart speaker owners used Amazon Echo.

(Source: statista.com)

• The graph above indicates that by the end of 2024, approximately 61% of U.S. households are expected to own an Amazon Echo, followed by Google Home with a 23% share.
• Furthermore, the share of smart speaker owners for HomePod and Google Nest, considered separately, accounted for 16%.
• American Bose and JBL Link Series owners made up an 11% share of the smart speaker market, respectively.

Amazon Echo User Statistics

(Reference: emarketer.com)

• The above graph indicates that, as of 2024, nearly 69.9 million U.S. households were using Amazon Echo.
• Meanwhile, by the end of 2025, the total number of Amazon Echo users will be estimated to be 69.9 million.
• In the coming years, the number of Echo users is estimated to increase, followed by 2026 (70.9 million) and 2027 (71.8 million).

(Reference: keywordseverywhere.com)

• The graph above indicates that in 2024, the number of American Google Assistant users reached 88.8 million, up from 81.5 million in 2022.

Alexa Device Usage Statistics

(Reference: keywordseverywhere.com)

• As of 2024, the Amazon Echo with Alexa is the most popular smart speaker in the U.S, with around 90% of users using it on mobile devices.
• Similarly, at the same time, smart speakers utilised Alexa by 85% of users.
• In the car, Alexa was used by 13% of U.S. people, followed by in headphones (9%) and other devices (11%).

Amazon Echo Shipments Statistics

• According to Statista’s report analysis, in 2018, Amazon sold around 32 million Echo devices.
• By 2025, global sales are expected to reach about 130 million units.
• In 2019, Amazon reportedly sold more than 100 million Echo Dots, according to Wikipedia.
• According to rxiv.org, by the beginning of 2025, Alexa-enabled Echo devices had sold more than 600 million units.

Amazon Echo Devices Pricing Statistics

• According to a Techloy report, Amazon Echo offers several smart speakers, with the Echo Dot being the most affordable option, typically priced between USD 30 and USD 50.
• Additionally, the regular Echo with improved sound is a step up and is priced between USD 90 and USD 110.

Amazon Echo Website Traffic Statistics

(Source: similarweb.com)

• As of May 2025, alexa.amazon.com had received 454.6 thousand visits, a 6.47% decrease from the previous month.
• The website’s bounce rate was 73.25% during the same period.
• Meanwhile, the pages per visit were 1.87, and the average visit duration was 00:00:27

By Country

(Source: similarweb.com)

• Amazon Echo Statistics in the same duration as above show that the United States accounted for 80.82% of the website’s total traffic, but this has increased by 52.96%.
• Furthermore, other countries showed these changes in total traffic: Canada: 2.02% (+47.31%), Germany: 1.79% (+60.8%), the United Kingdom: 1.53% (-9.42%), and Japan: 1.1% (-14.31%)
• Visitors from other countries, together, accounted for approximately 12.73% of the traffic on alexa.amazon.com.

By Demographics

(Source: similarweb.com)

• In May 2025, Alexa.amazon.com users were 54.21% female and 45.79% male.
• The website users aged 45 to 54 years captured the highest traffic share, at 22.64%.
• In comparison, 20.74% are between 35 and 44 years old, while 19.51% are aged 55 to 64 years..
• Besides, 19.39% of users are aged between 25 and 34, followed by 10.56% who are aged 65 years and above.
• Lastly, only 8.16% of website users are aged between 18 and 24 years.

By Traffic Source

(Reference: similarweb.com)

• Amazon Echo Statistics also show that 51% of visitors to alexa.amazon.com came from direct search in May 2025.
• About 31.17% of the traffic comes from organic searches, while referrals contribute around 15.8%.
• The website also receives traffic from other sources, which are followed by 1.74% (social), 0.07% (email), and 0.18% (display).

By Social Media Referral Statistics

(Reference: similarweb.com)

• According to Amazon Echo statistics, Reddit accounts for 100% of social media referrals to this website.

By Device

(Source: semrush.com)

• As of May 2025, the above figure shows that traffic to its official website is highly driven by desktop and mobile visitors, with shares of 39.95% and 60.05%, respectively.
• However, the bounce rate accounted for 87.32%.
• com had 65.63K visits, with users spending an average of 2 minutes and 36 seconds per session.
• This was a 4.19% increase in traffic compared to April 2025.

Pros and Cons of Amazon Echo

#1. Pros

• Works with many third-party smart devices.
• Alexa, its smart assistant, is great for smart home control and shopping.

#2. Cons

• Privacy concerns around data collection.
• Alexa’s responses are task-focused.

Conclusion

After completing the article on Amazon Echo Statistics, it can be concluded that Echo has become a leading smart speaker brand globally, driven by its seamless integration with Alexa and a wide range of compatible devices. Amazon Echo offers a range of models, including affordable options like Echo Dot, as well as premium models like Echo Studio and Echo Show.

The market is expected to continue growing in the coming years, as Amazon offers devices tailored to budgets and needs. Please review the report, and I hope it will help you gain a better understanding of the market.